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Sephora Expands to all Kohl’s Stores

A year into its partnership, which has seen Sephora outposts opened in about 600 stores, Kohl’s and Sephora announced they will add a Sephora shop-in-shop to all 1,100-plus Kohl’s locations.

A rendering of a Kohl's store exterior featuring an entrance for its Sephora boutique. Courtesy Kohl's

By

Joan Kennedy

18 August 2022

A year into its partnership, which has seen Sephora outposts opened in about 600 stores, Kohl’s and Sephora announced they will add a Sephora shop-in-shop to all 1,100-plus Kohl’s locations.

“Sephora at Kohl’s provides our customers with easier access to prestige beauty, and the partnership has brought in new, younger and more diverse customers to Kohl’s,” said Michelle Glass, Kohl’s chief executive.

Learn more:

BoF LIVE: Sephora and the State of Beauty Retail

The LVMH-owned beauty giant is surrounded by daunting challenges across channels and markets as rivals emerge. BoF unpacks the next chapter of Sephora, and what’s in store for the beauty industry as a whole.

About the author

Joan Kennedy

Joan Kennedy is Editorial Associate at The Business of Fashion. She is based in New York and covers beauty and marketing.

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Beauty

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