Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Sephora To Withdraw From Korea

The LVMH-owned beauty retailer will cease all local operations in Korea beginning May 6.
The interior of a Sephora store.
Sephora will be withdrawing its Korean presence. (Richard Cadan/Sephora)

In a statement posted on Sephora Korea’s social media accounts, the company said it would gradually terminate all its operations, including its app, online store and physical stores.

Sephora launched in Korea in 2019 with a flagship in the upscale Gangnam District in south Seoul. It currently has five stores in Korea, having shut down two stores in the last two years, per local press.

Stiff competition from local retailers such as CJ Olive Young, which operates over 1,200 stores in the nation and sells a mix of mass and prestige products, as well as a highly selective consumer base weakened Sephora’s chances at wider popularity. Department stores and duty-free outlets also remain popular domestically for luxury beauty shopping.

Learn more:

ADVERTISEMENT

Benefit to Shrink China Presence

The LVMH-owned cosmetics line is shuttering much of its e-commerce presence on Jan. 28.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Beauty E-Commerce Is Broken

Once thought of as long-term disruptors who would change the way we shop forever, multi-brand online retailers that sell cosmetics, skincare, fragrance and more are facing multiple headwinds.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024