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Shiseido Launches Beauty Innovations Fund in China

Its China subsidiary is looking for investment opportunities in emerging cosmetics and wellness brands.
Shiseido store in Shanghai, China. Shutterstock.
Shiseido store in Shanghai, China. Shutterstock. (Shutterstock)

The beauty company’s China subsidiary is partnering with asset management firm Boyu Capital to seek out investment opportunities in emerging cosmetics and wellness brands, as well as related technology companies like e-commerce services.

The fund will be jointly managed by Boyu and Shiseido and is scheduled to start operating this year, after the completion of relevant regulatory filings in China.

Shiseido said the fund will boost its portfolio in the country and help deliver on its strategy to strengthen growth in the region.

Learn more:

Shiseido Unveils Strategy for Personal Care Business

The Japanese beauty behemoth recently sold its personal care division to investment fund CVC Capital Partners.

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