The glory days of backstage beauty are long behind us with front row makeup looks and social media “Get Ready With Me” videos taking its place. But true creativity and a-ha moments can still happen on the runway if we foster it.
With a very famous founder and zero public financial data, Florence by Mills is either a stealth winner in Gen Z-personal care — or a placeholder for ventures that haven’t happened yet. Perhaps in the right hands it will be both.
The beauty label has fallen under administration with plans to cut staff and stores. How did the ultimate purveyor of uber-perfumed creams and fragrances and purpose-driven brand messages, which seem so relevant now, fall so far?