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The RealReal Winds Down Beauty Operations

The existing beauty inventory will continue to be sold before the site shuts down its beauty business.

Shopping bags from the RealReal. (Courtesy)

Diana Pearl

23 March 2023

The resale platform is sunsetting its beauty category, which it first began testing in 2018. The existing beauty inventory will continue to be sold before the site shuts down its beauty business.

The move comes as The RealReal is doubling down its focus on luxury consignment in a bid to seek profitability, which it said in 2022 it was on track to hit in 2024. Earlier this year, it announced several cost-cutting measures, including laying off 230 employees, or seven percent of its workforce, shuttering four stores and two consignment offices and reducing its office space in New York and San Francisco.

In the past year, the brand’s stock price has fallen by over 80 percent.

Learn more:

The RealReal Announces Layoffs, Store Closures

In an effort to cut costs, the luxury resale platform will lay off 230 employees and close four stores this year, the company said in an SEC filing Thursday.

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