Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

UK Cosmetics Group Lush Relocates Staff to Germany Post-Brexit

Lush is relocating European staff from Britain to Germany and has expanded production at its German factory in the wake of Britain's vote to leave the European Union.
Source: Lush
By
  • Reuters

LONDON, United Kingdom — UK cosmetics maker and retailer Lush is relocating European staff from Britain to Germany and has expanded production at its German factory in the wake of Britain's vote to leave the European Union, it said on Wednesday.

Lush, which makes cosmetics by hand, said uncertainty caused by the June Brexit vote had led it to accelerate plans to increase production at its factory in Düsseldorf, western Germany, for the European market.

"While this was always the plan — to make product for Europe in Europe (alongside our Croatian factory) — the reality of the Brexit vote has meant we have done it with a bullet," the company said in an emailed statement.

"Many of our staff still have uncertainties about what the Brexit deal will mean for them and continue to wait anxiously for this to be revealed."

ADVERTISEMENT

Most larger companies are waiting to see how and when Britain will leave the European Union before taking action. British prime minister Theresa May called her cabinet together for the first time since the vote on Wednesday.

But Lush said after the vote in June it was fortunate to have its new factory in Germany to fall back on, and would look to continental Europe to protect its production, sales and multinational workforce.

A volatile pound and a plunge in consumer confidence around the vote hurt many retailers.

A survey published by market research firm GfK on Wednesday showed that consumer morale recovered somewhat in August but was still the second-lowest since early 2014.

Lush said nine of its staff had already moved from Britain to Düsseldorf and another nine would move on Thursday, with more staff keen to move to be offered roles this week.

Lush employs about 1,400 staff of 38 nationalities at its founding British factory in Poole on the south coast, which voted 58 percent in favour of leaving the European Union.

During the referendum campaign the pro-Brexit side argued that leaving would allow Britain to control the numbers of EU immigrants, especially those coming from poorer eastern member states.

The Lush factory in Düsseldorf, which has 252 full-time staff, this month started supplying France, Belgium, Luxembourg and the Netherlands as well as Germany.

By Georgina Prodhan; editor: Greg Mahlich.

In This Article
Topics
Organisations

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

How Should We Feel About Tweens at Sephora?

There’s something both innocent and concerning about 13-year-olds’ obsession with skincare. Kids will always want to find new ways to express themselves, but the beauty industry has a responsibility to protect its youngest customers.


Why Puig’s IPO Timing Couldn’t Be Better

The family-owned Spanish conglomerate has confirmed it will pursue a public offering in the coming months. After a fairly fast transformation, the company now has a bold diversification strategy and a strong mix of brands in place, making it more ready than it has ever been for the European markets.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024