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K-Beauty Brand Hera Goes Global with US Launch

Jennie Kim for Hera.
Jennie Kim for Hera. (Hera)

The high-end skincare and makeup brand is popular for its lip products, which are frequently sported by brand ambassador Jennie Kim of Blackpink fame. From now on, its products will be made more accessible to US shoppers via Amazon, Allure reports.

Hera is one of many businesses that have signed onto the marketplace in the wake of the pandemic. The brand is owned by K-beauty conglomerate Amorepacific and ships products internationally from its global site, but over the years, cross border marketplaces have stepped in to bring players like it to shoppers in the west.

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