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African Brands Earmarked for €5 Million Annual Investment From New Partnership

Laureen Kouassi-Olsson is the founder of African luxury investment firm, Birimian.
Laureen Kouassi-Olsson is the founder of African luxury investment firm, Birimian. (Birimian)

Birimian Ventures, a Cote d’Ivoire-based investment company launched last year to help African luxury and heritage brands grow their businesses regionally and internationally, has partnered with the European private equity firm Trail Capital.

The new partnership is two-fold, with the Paris-based firm that has invested in companies like APM Monaco and Wella initially providing financing to Birimian to support the company’s ongoing investment in African brands.

The second phase of the partnership will be the creation of a long-term investment company co-managed by Birimian and Trail, which will invest at least €5 million ($5,428,725) each year in a select portfolio of brands.

According to a statement released by the firms, the first investment is expected by year-end. Birimian founder Laureen Kouassi-Olsson described this approach to funding as more flexible than private equity.

”Brand building and development sits at odds with the constraints [of private equity], and we also understand that brands and designers need more than just financing to sustain their operations – they need access to an ecosystem to overcome common issues such as bottlenecks in production, distribution channels, and administration and budgeting challenges,” she said.

Learn more:

Ten African Luxury Brands Tapped for Birimian Accelerator Programme

Birimian, an investment company focused on African luxury and heritage brands, has announced 10 African designers that will join the company’s accelerator programme in partnership with Institut Français de la Mode (IFM).

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