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Roberto Cavalli Taps Karen Wazen for Global Fragrance Campaign

Karen Wazen is fronting a new global fragrance campaign for Roberto Cavalli.
Karen Wazen is fronting a new global fragrance campaign for Roberto Cavalli. (Roberto Cavalli)

The Lebanese-born, Dubai-based influencer and entrepreneur is the first Middle Eastern ambassador to front a global campaign for the Italian luxury brand.

Karen Wazen, who launched her own eyewear brand in 2018, announced the news on Instagram to her 7 million followers, saying: “This is such a dream for an Arab girl from Lebanon to be the global spokesperson for such an iconic brand.”

The campaign will launch in February.

Learn more:

Chanel, Dior Entice Gulf Clients to Shop Locally

Major luxury brands are making a splash this week in Dubai and Doha in a bid to excite locals who were restrained from shopping abroad during the pandemic.


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