The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Amazon Fashion has hired former Vogue digital creative director Sally Singer in a new role as head of fashion direction as it seeks to expand its luxury e-commerce business. Singer, who left Vogue in December 2019 after almost two decades, will report to Amazon Fashion president Christine Beauchamp.
The appointment is another example of a tech platform hiring former editors — as Instagram, Snapchat and TikTok have done in recent years — to better woo brands to advertise or sell their products on their platforms. Amazon has an uphill battle in capturing luxury brands, a group that has long shied away from the platform because of its utilitarian interface and lack of curation.
In September, Amazon launched a new “Luxury Stores” platform with a campaign starring Cara Delevigne wearing Oscar de la Renta, the first brand to sign on to sell there. This year, Amazon has also onboarded more designer labels through a shop set up in partnership with Vogue and the CFDA to help designers struggling during the pandemic.
The Swiss watch sector’s slide appears to be more pronounced than the wider luxury slowdown, but industry insiders and analysts urge perspective.
The LVMH-linked firm is betting its $545 million stake in the Italian shoemaker will yield the double-digit returns private equity typically seeks.
The Coach owner’s results will provide another opportunity to stick up for its acquisition of rival Capri. And the Met Gala will do its best to ignore the TikTok ban and labour strife at Conde Nast.
The former CFDA president sat down with BoF founder and editor-in-chief Imran Amed to discuss his remarkable life and career and how big business has changed the fashion industry.