The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Pont joins from Moncler, where she served as worldwide marketing and communication director at a time when the skiwear brand was ramping up the pace of buzzy initiatives through its “Genius” program of frequent desinger collaborations.
The CMO role is a newly created position at Kering-owned Balenciaga, which has been reinforcing its marketing and press operations as the label aims to keep scaling up, and after longtime communications boss Lionel Vermeil moved to a role at the company’s group level.
Earlier this year, the brand tapped Robin Meason, a longtime collaborator of artistic director Demna Gvasalia through the press agency Ritual Projects, as its worldwide public relations director.
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Can Balenciaga Modernise Couture?
Reviving Balenciaga’s haute couture operation has been a transformative experience for Demna Gvasalia, resulting in a democratic, gender-fluid collection that includes jeans and t-shirts.
The former Gucci designer is a fashion storyteller whose maximalist aesthetic helped triple sales at the Kering-owned megabrand.
The duo behind Skims are taking a minority stake in the luxury cashmere label, with an eye on scaling the cult brand.
After headline pieces — sometimes formerly owned by celebrities or featured on TV — sell for blockbuster prices, they can end up pretty much anywhere, from museums to collectors’ closets.
Serre, who grew sales by 20 percent in 2023, has been named Pitti Uomo’s next guest designer. She’s using the opportunity to show her men’s collection for the first time.