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Balenciaga Appoints Ludivine Pont as Chief Marketing Officer

Balenciaga's CMO Ludivine Pont. Balenciaga.
Balenciaga's chief marketing officer Ludivine Pont. Balenciaga.

Pont joins from Moncler, where she served as worldwide marketing and communication director at a time when the skiwear brand was ramping up the pace of buzzy initiatives through its “Genius” program of frequent desinger collaborations.

The CMO role is a newly created position at Kering-owned Balenciaga, which has been reinforcing its marketing and press operations as the label aims to keep scaling up, and after longtime communications boss Lionel Vermeil moved to a role at the company’s group level.

Earlier this year, the brand tapped Robin Meason, a longtime collaborator of artistic director Demna Gvasalia through the press agency Ritual Projects, as its worldwide public relations director.

Learn more:

Can Balenciaga Modernise Couture?

Reviving Balenciaga’s haute couture operation has been a transformative experience for Demna Gvasalia, resulting in a democratic, gender-fluid collection that includes jeans and t-shirts.

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