default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Chanel Taps Timothée Chalamet as Fragrance Ambassador

Chanel has named actor Timothée Chalamet as an ambassador for its Bleu De Chanel fragrance. The team-up marks the 27-year-old’s first fashion or beauty partnership.
Chanel taps Timothée Chalamet as fragrance ambassador.
Chanel taps Timothée Chalamet as fragrance ambassador. (Chanel)

Chanel has named actor Timothée Chalamet as an ambassador for its Bleu De Chanel fragrance. The team-up marks the 27-year-old’s first fashion or beauty partnership.

Chalamet’s first Chanel campaign was shot by Italian-American photographer Mario Sorrenti and will roll out in June. In the fall, the actor will star in a short film about the fragrance, directed by Martin Scorsese.

The “Dune” actor succeeds Bleu De Chanel’s former ambassador, French actor Gaspard Ulliel, who passed away in a skiing accident in January 2022. He is the latest name added to Chanel’s beauty roster: The luxury brand tapped actress Whitney Peak as the face of its Coco Mademoiselle perfume in February.

Chalamet has earned a reputation in the fashion industry for his daring red carpet looks, including a custom Haider Ackermann halter jumpsuit at the 2022 Venice Film Festival.

Learn more:

What Fashion Can Learn From Gen-Z’s Approach to Gender

Young consumers are pushing brands to reconsider their approach to gendered collections.


In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

With a very famous founder and zero public financial data, Florence by Mills is either a stealth winner in Gen Z-personal care — or a placeholder for ventures that haven’t happened yet. Perhaps in the right hands it will be both.





view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024