Richemont-owned Chloé became the European luxury industry’s first major player to achieve certification as a “B-Corp” — a designation for companies that show a demonstrable commitment to having a positive environmental and social impact beyond creating value for shareholders.

Since announcing its plan to become a B-Corp last year, the Paris-based handbag maker has accelerated its adoption of materials with a lower environmental impact, partnered with more Fair Trade certified suppliers, and made commitments to promoting women’s equality, the brand said in a statement.

With the move, Chloé — which is trying to reinvigorate its business under former Maison Margiela CEO Riccardo Bellini and designer Gabriela Hearst — is aligning itself with companies who have made sustainability commitments a central part of their message to consumers including outdoor sports brand Patagonia and direct-to-consumer shoemaker Allbirds.

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