The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Italian fashion group Brunello Cucinelli on Tuesday raised its sales guidance for 2022 for the third time this year, saying that demand for luxury goods had outpaced supply.
The group, best known for its everyday cashmere outfits, now expects its revenues to grow around 28 percent in 2022 from a previous forecast of around 25 percent made in October.
The company said its solid production set-up and short supply chain had helped it respond to strong demand which it expects to continue.
“The orders for Spring-Summer 2023 are very substantial in terms of both quantity and quality,” said Brunello Cucinelli, the company founder who is executive chairman.
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It raised its sales growth forecast to around 12 percent for 2023, when it expects to reach 1 billion euros in sales, compared to a figure of 712 million euros in 2021.
It then sees revenue growth continuing in 2024 at about 10 percent, allowing it to meet ahead of schedule a target of doubling sales set out in its 2019-2028 long-term plan.
The company reported in October sales in the first nine months at 642 million euros ($674 million).
At Tuesday’s closing, shares in Cucinelli were down 2.63 percent at 63.00 euros, shy of their all-time peak of 66.45 euros reached last Friday.
By CarloGiovanni Boffa and Alessandro Parodi; Editing by Keith Weir
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Brunello Cucinelli Posts 31 Percent Sales Jump in 2021
Last month the fashion house raised its 2021 sales guidance for the fourth time in a year to growth “close to 30 percent” and reiterated expectations for “nice, healthy and balanced growth of around 10 percent” in both 2022 and 2023.
The luxury goods maker is seeking pricing harmonisation across the globe, and adjusts prices in different markets to ensure that the company is”fair to all [its] clients everywhere,” CEO Leena Nair said.
Hermes saw Chinese buyers snap up its luxury products as the Kelly bag maker showed its resilience amid a broader slowdown in demand for the sector.
The group’s flagship Prada brand grew more slowly but remained resilient in the face of a sector-wide slowdown, with retail sales up 7 percent.
The guidance was issued as the French group released first-quarter sales that confirmed forecasts for a slowdown. Weak demand in China and poor performance at flagship Gucci are weighing on the group.