At a presentation during Milan Men’s Fashion Week on Monday, Gucci revealed that its creative director Alessandro Michele had collaborated with English singer Harry Styles on its latest menswear collection, titled “HA HA HA.”

Styles, who has become well-known for his adventurous, nostalgic and often gender-bending looks, has frequently worn Gucci for his public appearances since Michele took the helm of the brand in 2015. Styles has also starred in the brands’ campaigns.

In a statement, Michele lauded Styles’ ability to “combine items of clothing in a way that is out of the ordinary compared to the required standards of taste and common sense.”

The collection, shot in the popular Milan vintage boutique Cavalli e Nastri, features a pyjama-inspired ensemble layering gingham with cartoon squirrels, a pink-and-green cardigan and flared trousers similar to the ones Styles often wears on stage.

The move comes as Gucci works to restore sales momentum after bouncing back more slowly from the pandemic than top rivals, as well as facing an uncertain outlook for luxury. Shares in owner Kering have fallen 31.5 percent year-to-date, compared with a 17 percent drop for the Stoxx 600 Index of Europe’s biggest companies.

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