default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Gucci Reveals Collaboration with Harry Styles

Gucci revealed a menswear collaboration with Harry Styles during Milan Fashion Week Monday.
Gucci revealed a menswear collaboration with Harry Styles during Milan Fashion Week Monday. (Gucci)

At a presentation during Milan Men’s Fashion Week on Monday, Gucci revealed that its creative director Alessandro Michele had collaborated with English singer Harry Styles on its latest menswear collection, titled “HA HA HA.”

Styles, who has become well-known for his adventurous, nostalgic and often gender-bending looks, has frequently worn Gucci for his public appearances since Michele took the helm of the brand in 2015. Styles has also starred in the brands’ campaigns.

In a statement, Michele lauded Styles’ ability to “combine items of clothing in a way that is out of the ordinary compared to the required standards of taste and common sense.”

The collection, shot in the popular Milan vintage boutique Cavalli e Nastri, features a pyjama-inspired ensemble layering gingham with cartoon squirrels, a pink-and-green cardigan and flared trousers similar to the ones Styles often wears on stage.

The move comes as Gucci works to restore sales momentum after bouncing back more slowly from the pandemic than top rivals, as well as facing an uncertain outlook for luxury. Shares in owner Kering have fallen 31.5 percent year-to-date, compared with a 17 percent drop for the Stoxx 600 Index of Europe’s biggest companies.

Learn more:

Can Kering Shake Off Gucci’s Growth Hangover?

The Italian mega-brand’s uneven pandemic rebound has some investors worried after years of dizzying growth.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

The scope of the celebrity singer’s new Dior deal remains unknown, but industry sources say the former brand ambassador will star in a campaign lensed by Steven Klein.





view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024