The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The luxury brand’s take on one of Nike’s most iconic styles hit the runway as part of Virgil Abloh’s Spring 2022 Men’s collection.
The move represents a fusion of Abloh’s ongoing partnerships and creative roles. It also adds yet another streetwear crossover to the luxury giant’s arsenal since its Supreme collaboration and two collections launched with Nigo of The Bathing Ape fame. Abloh’s Air Force 1s feature the Louis Vuitton monogram, a neon green tag and words like “Air” with Abloh’s signature quotation marks often used in his designs for Off White.
Serre, who grew sales by 20 percent in 2023, has been named Pitti Uomo’s next guest designer. She’s using the opportunity to show her men’s collection for the first time.
Hermès’ elusive sales strategy is at the centre of a new legal challenge for the French luxury giant. BoF breaks down the practices under scrutiny and what the suit could mean for the fashion industry at large.
A sharp drop in the label’s Asia-Pacific sales is the latest sign that Chinese luxury demand is cooling.
This week, Kering flagged sales were down 20 percent at its flagship brand, knocking confidence in the group’s turnaround strategy. ‘A more drastic solution is required,’ one analyst wrote.