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LVMH’s La Samaritaine Department Store to Reopen

Inside La Samaritaine in 2019. Getty.

After spending more than 15 years and $1 billion turning Paris’s La Samaritaine department store into a duty-free shopping mall and luxury hotel, LVMH is finally set to reopen the iconic store June 23.

The reopening was delayed for more than a year due to the coronavirus pandemic.

While nearby rival BHV has doubled down on catering to local clients, including by replacing handbags with home goods in much of its ground-floor spots, La Samaritaine is continuing to bet on a rebound in tourist shopping. LVMH’s tax-free airport shopping division DFS will be the main tenant, along with a new outpost of the Cheval Blanc hotel chain.

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