The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The all-denim collection celebrates styles sourced from the Levi’s archive, including men’s 501 straight-leg jeans and trucker jackets, re-fashioned and customised by Miu Miu.
It will launch at Selfridges in London and IAPM in Shanghai mid-May, and will be available online from May 24 in Miu Miu boutiques and online.
The collections style mixes masculine and feminine silhouettes, seen on Miu Miu muses actor Emma Corrin and models Lila Moss and Georgia Palmer.
The collaboration comes after Miu Miu debuted its first Upcycled Collection in October last year. It is the latest in a long-term strategy pivot towards sustainable materials for the brand — sister brand Prada’s regenerative nylon project Prada Re-Nylon launched in 2019.
The sharp fall in the yen, combined with a number of premium brands not adjusting their prices to reflect the change, has created a rare opportunity to grab luxe goods at a discount.
Fashion’s presence at Milan Design Week grew even bigger this year. Savvy activations by brands including Hermès, Gucci, Bottega Veneta, Loewe and Prada showed how Salone has become a ‘critical petri dish for dalliances between design and fashion,’ Dan Thawley reports.
The Hood By Air co-founder’s ready-to-wear capsule for the Paris-based perfume and fashion house will be timed to coincide with the Met Gala in New York.
Revenues fell on a reported basis, confirming sector-wide fears that luxury demand would continue to slow.