RepTrak, which uses a complex methodology to evaluate a corporation’s reputation across seven key categories, added several luxury brands to its 2021 ranking, more than any other year since the research firm began publishing the list a decade ago. In addition to Chanel and Prada, other newcomers included Burberry and Hermès.

To rank its top 100 corporations, RepTrak surveyed more than 68,000 respondents across the world’s 15 largest economies to gauge perception regarding a brand’s product and services, innovation, citizenship, performance, governance, leadership and workplace. Respondents were asked about their “willingness to buy, recommend or trust a company.”

To be considered, the corporation must generate at least $2 billion a year in annual sales and be familiar to 20 percent of those surveyed in each country.

Independent watch brand Rolex, ranked second, up from third a year earlier, was the only luxury label to crack the top 10. Sportswear giant Adidas also made the cut, ranked in seventh place — up from eighth in 2020. Levi’s, on the other hand, dropped to 14 from six a year earlier, with RepTrak citing higher brand scores across the board as the reason for the dip. (Levi’s score in 2021 was 76.6 out of 100, down just slightly from 76.8 a year earlier.)

As for why so many new luxury brands entered the list, RepTrak chief executive Kylie Wright-Ford said “emotional” brands performed particularly well during the pandemic. High net worth consumers also had less opportunity to spend money on travel and experiences, so they devoted more disposable income to luxury goods.

Here’s 2021′s Global RepTrak 100, with fashion, luxury and beauty-adjacent corporations bolded:

1. LEGO Group
2. Rolex
3. Ferrari
4. The Bosch Group
5. Harley-Davidson
6. Canon
7. Adidas
8. The Walt Disney Company
9. Microsoft
10. Sony
11. Barilla
12. Netflix
13. Philips Electronics
14. Levi Strauss & Co.
15. Google
16. Intel
17. Samsung Group
18. Danone
19. Ferrero
20. 3M
21. Nintendo
22. Nike, Inc.
23. BMW Group
24. Hyatt Hotels
25. Pirelli
26. Visa
27. Rolls-Royce Aerospace
28. BIC
29. Spotify
30. Kellogg’s
31. HP Inc.
32. Michelin
33. Chanel
34. PayPal
35. Marriott International
36. IKEA Group
37. Goodyear
38. Singapore Airlines
39. Cisco Systems
40. Henkel
41. Volvo Group
42. Natura
43. SpaceX
44. Bridgestone
45. Under Armour
46. Apple
47. Mastercard
48. Caterpillar
49. Hewlett Packard Enterprise
50. Colgate-Palmolive
51. L’Oréal
52. Deutsche Lufthansa
53. Lavazza
54. IBM
55. The Estée Lauder Companies
56. Tesla Motors
57. The Kraft Heinz Company
58. Panasonic
59. Mars, Incorporated
60. Mattel, Inc.
61. Giorgio Armani
62. Adobe Systems
63. LVMH Group (Louis Vuitton - Moët Hennessy)
64. Sanofi
65. ALDI GmbH & Co. KG
66. Toyota
67. LG Corporation
68. Hugo Boss
69. Emirates
70. Siemens
71. Novo Nordisk
72. Dell Technologies
73. InterContinental Hotels Group
74. Whirlpool
75. Daimler
76. The Hershey Company
77. Honeywell International
78. Costco Wholesale
79. Electrolux
80. Procter & Gamble
81. Honda Motor Company
82. Eli Lilly
83. Burberry Group
84. Prada
85. Nestlé
86. Hilton Worldwide
87. Roche
88. Hermès
89. Salesforce.com
90. Kimberly-Clark Corporation
91. Ralph Lauren Corporation
92. Amazon.com
93. Continental
94. Bristol-Myers Squibb
95. SC Johnson
96. Booking.com
97. Unilever
98. BASF
99. Fujifilm
100. Airbus