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Kim Kardashian Shapewear Brand Skims Lands Team USA Olympic Undergarments Deal

Kim Kardashian West in Skims
Kim Kardashian West in Skims. (Courtesy)

In an Instagram post on Monday, Kardashian revealed the news, indicating that the collection of undergarments, pyjamas and loungewear for this year’s Olympians would also become a capsule collection available for purchase by consumers.

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The deal marks a notable shift in the usual brand-Olympics partnership, one that is typically reserved for global brand names like Ralph Lauren and Nike. The direct-to-consumer loungewear brand, which counts Imaginary Ventures as a backer, raised $154 million in April — landing the company at a $1.6 billion valuation. Thrive Capital led the round.

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