The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
In an Instagram post on Monday, Kardashian revealed the news, indicating that the collection of undergarments, pyjamas and loungewear for this year’s Olympians would also become a capsule collection available for purchase by consumers.
The deal marks a notable shift in the usual brand-Olympics partnership, one that is typically reserved for global brand names like Ralph Lauren and Nike. The direct-to-consumer loungewear brand, which counts Imaginary Ventures as a backer, raised $154 million in April — landing the company at a $1.6 billion valuation. Thrive Capital led the round.
Often left out of the picture in a youth-obsessed industry, selling to Gen-X and Baby Boomer shoppers is more important than ever as their economic power grows.
This month, BoF Careers provides essential sector insights to help PR & communications professionals decode fashion’s creative landscape.
The brand’s scaled-back Revolve Festival points to a new direction in its signature influencer marketing approach.
Brands selling synthetic stones should make their provenance clear in marketing, according to the UK’s Advertising Standards Authority.