The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The designer will create collections for the sportswear brand’s Made in USA category, a premium line that has at least 70 percent of its products produced domestically.
Santis is already known for his streetwear collaborations with New Balance, which began in 2019. The two have released the limited edition collections through Aimé Leon Dore’s website and shop in Soho.
The first Made in USA collections designed by Santis will hit stores in 2022. The relationship is set to last for multiple years.
From the day-of dress code to British brands hopping on board, BoF breaks down all the sartorial details of the historic day
Attendees stayed on dress code — with some over-the-top interpretations — for the annual event, which paid homage to the late designer.
Join us for our next #BoFLIVE on Thursday, February 16 at 15:00 GMT / 10:00 EST, based on our latest case Study How to Build a Profitable DTC Brand. BoF’s deputy editor Brian Baskin along with DTC correspondent Malique Morris and chief marketing officer of UK-based beauty brand Trinny London, Shira Feuer explore blueprints for growing a profitable brand.
The 10 themes in The State of Fashion 2023, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how businesses can deploy realistic yet bold strategies to drive growth, even amid challenging times.