The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
LONDON, United Kingdom — Burberry Group Plc said Christopher Bailey started as chief executive officer after Angela Ahrendts formally departed the U.K. luxury-goods maker.
Bailey, who retains his job as chief creative officer, had been named to the CEO role on Oct. 15.
He succeeds Ahrendts, whose resignation became effective yesterday, the London-based company said today in a statement. Bailey has a tough act to follow. Under Ahrendts, who led Burberry for almost eight years, sales more than doubled and the shares gained more than threefold. Ahrendts left to run retail operations at Apple Inc.
Since joining Burberry from Gucci in 2001, Bailey has transformed a British company best known for plaid-lined trench coats into a full-fledged luxury-goods maker. He enlivened Burberry's classic designs by using new colors and materials and introduced more expensive ranges including the Prorsum and Brit ready-to-wear collections as well as tailoring and kids' wear.
As chief creative officer, a position he was named to in 2009, he is also responsible for the company’s overall image, including advertising and store design.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.