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Bottega Veneta Debuts ‘Salon 02′ Collection in Berlin

Kwes Darko, Skepta, Slowthai and Alex Sossah arrive at Bottega Veneta's presentation of 'Salon 02' in  Berlin. Getty Images.
Kwes Darko, Skepta, Slowthai and Alex Sossah arrive at Bottega Veneta's presentation of 'Salon 02' in Berlin. Getty Images. (Pascal Stiehl)

Like other Kering-owned brands Gucci and Saint Laurent, Bottega Veneta has abandoned the traditional Fashion Week calendar to instead stage experiential, off-piste events showcasing new designs. Last autumn, creative director Daniel Lee presented his Spring/Summer 2021 collection — dubbed “Salon 01″ — at a top-secret showing in London. On Friday, a cast of fashion characters — including singer Burna Boy, Virgil Abloh, Honey Dijon and Stefano Pilati — ventured to the Berghain nightclub in Berlin to view “Salon 02.” No images of the collection were released.

Under Lee’s watch, Bottega Veneta has taken an exclusive, high-touch approach to marketing its collections, moving off social media and instead publishing a quarterly online magazine.


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