The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Like other Kering-owned brands Gucci and Saint Laurent, Bottega Veneta has abandoned the traditional Fashion Week calendar to instead stage experiential, off-piste events showcasing new designs. Last autumn, creative director Daniel Lee presented his Spring/Summer 2021 collection — dubbed “Salon 01″ — at a top-secret showing in London. On Friday, a cast of fashion characters — including singer Burna Boy, Virgil Abloh, Honey Dijon and Stefano Pilati — ventured to the Berghain nightclub in Berlin to view “Salon 02.” No images of the collection were released.
Under Lee’s watch, Bottega Veneta has taken an exclusive, high-touch approach to marketing its collections, moving off social media and instead publishing a quarterly online magazine.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.
Photographer Misan Harriman, artists Rita Ora and Billy Porter and designer Diane von Furstenberg shared their experiences translating pain into art and impact.
Designers Jonathan Anderson and Diane von Furstenberg, actor-filmmaker Dan Levy, Uniqlo’s John C Jay and others spoke about the state of creation in an age of artificial intelligence and corporate mediocrity.
Generative AI is already changing fields such as design and marketing, and while it presents a number of very real threats, it also holds potential benefits for all of humanity.