The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The merchandise accompanied the long-awaited release of his 10th studio album “Donda,” and served as a further extension of West and Balenciaga creative director Demna Gvasalia’s creative partnership promoting the project.
The collection — which was “engineered by Balenciaga,” according to West’s site — includes four black long sleeve T-shirts, one with the year 2024, a potential nod to the artist’s presidential ambitions. Accessories include a black baseball hat, as well as a black mask with zippered eye holes that West has worn several times in recent weeks.
Gvasalia was behind the creative direction of the past two listening events for the album, managing set design and visuals at Mercedes-Benz Stadium in Atlanta and most recently at Chicago’s Soldier Field.
Learn more:
ADVERTISEMENT
In Atlanta, Kanye West Finds Protection and Redemption
The rapper debuted his 10th studio album with a dramatic show that featured 5,000 dancers and bore the hallmarks of Balenciaga creative director Demna Gvasalia.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.