The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Nike Inc. is opening its own world in the metaverse.
The sportswear giant is partnering with video-game platform Roblox on Nikeland, a free-to-play virtual world with games like dodgeball and floor-is-lava, it said Thursday in a statement. It’s designed after the real-life Nike headquarters in Beaverton, Oregon.
Players will be able to outfit their characters in digital versions of Nike products like Air Max sneakers. The Nikeland website is promoting exclusive items like caps and backpacks.
Nike recently filed seven requests with the U.S. Patent and Trademark Office to protect its marks for “downloadable virtual goods,” signalling the company’s intent to offer digital products as shoppers become more interested in them.
Learn more:
Dematerialisation: Why the Metaverse Is Fashion’s Next Goldmine
BoF’s guide to digital assets in fashion, examining the metaverse and underlying technological, social and consumer shifts, plus our playbook for companies to explore this new frontier.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.
Photographer Misan Harriman, artists Rita Ora and Billy Porter and designer Diane von Furstenberg shared their experiences translating pain into art and impact.
Designers Jonathan Anderson and Diane von Furstenberg, actor-filmmaker Dan Levy, Uniqlo’s John C Jay and others spoke about the state of creation in an age of artificial intelligence and corporate mediocrity.
Generative AI is already changing fields such as design and marketing, and while it presents a number of very real threats, it also holds potential benefits for all of humanity.