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TikTok Partners With Shopify to Launch In-App Shopping

TikTok. Shutterstock.
TikTok to launch in-app shopping. Shutterstock.

The partnership will begin by testing TikTok Shopping with a group of Shopify merchants in the US, UK and Canada in the coming weeks. It marks the first time users will be able to shop directly in the Gen-Z favourite short video app, which has already proven itself a powerful tool for driving brand exposure and sales. TikTok joins other social media platforms Facebook and Instagram in ramping up in-app shopping capabilities.

”TikTok is uniquely placed at the center of content and commerce,” Blake Chandlee, president of global business solutions at TikTok, said in a statement. “And these new solutions make it even easier for businesses of all sizes to create engaging content that drives consumers directly to the digital point of purchase.

Learn more:

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