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Victoria’s Secret Brand CEO Amy Hauk Departs

Rachel Deeley

04 January 2023

Hauk will step down as chief executive of the Victoria’s Secret and Pink brands effective March 31, according to an SEC filing from the company on Tuesday that also announced the completion of its acquisition of DTC lingerie brand Adore Me. Martin Waters, CEO of Victoria’s Secret & Co., will assume Hauk’s responsibilities, the filing said.

The move comes just months after a restructuring at Victoria’s Secret, which saw Hauk, previously CEO of the Pink brand, appointed to the brand leadership role.

Learn more:

Victoria’s Secret Acquires Adore Me

The lingerie giant will pay $400 million in cash up front for the direct-to-consumer brand in an effort to improve its digital offering.

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