The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Sales from the Chinese ultra-fast fashion brand grew 160 percent from January to June, according to data analytics company Earnest Research, which collects credit card data.
Shein now controls 28 percent of the American fast fashion market, according to Earnest, topping incumbents H&M, Zara, Forever 21 and Fashion Nova. In January 2021, H&M was the leading fast-fashion brand, controlling 23 percent of sales, but H&M’s hold has since declined to 20 percent. Other fast fashion brands like Asos, Boohoo, Missguided and Primark accounted for 23 percent of American fast fashion sales.
To read more about how Shein gamifies its loyalty program to keep shoppers hooked, read BoF’s analysis here.
Join us on Wednesday 22 March, 2023 at The Times Center, New York — or via the global livestream.
In the opening days of its trial against the MetaBirkins creator, the luxury house revealed some of its own thinking around web3 and virtual worlds.
Author and tech executive Mo Gawdat explores the arrival of artificial intelligence and how it will eventually affect everyone.
Supercharged chatbots, hyper-personalised marketing copy and new ways for shoppers to discover fashion online are just a few of the dream applications for ChatGPT and similar AI models.