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Avery Baker Returns to Tommy Hilfiger as President and Chief Brand Officer

Tommy Hilfiger's Chief Brand Officer Avery Baker| Source: Courtesy (GABRIELA HERMAN)

Tamison O'Connor

20 November 2020

The executive, who stepped down from her chief brand officer role last June, rejoined the PVH-owned company on Thursday. She will oversee Tommy Hilfiger’s products, marketing and experiences globally.

Baker first joined the company in 1998, holding various positions before her appointment as chief brand officer in 2014. She spearheaded the brand’s see-now-buy-now show format, dubbed “Tommynow,” reignited the brand’s ’90s inspired Tommy Jeans label and forged partnerships with celebrity personalities Lewis Hamilton, Zendaya and Gigi Hadid.

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