The executive, who stepped down from her chief brand officer role last June, rejoined the PVH-owned company on Thursday. She will oversee Tommy

Grammy winning duo Drew Taggart and Alex Pall's campaign will coincide with the inclusion of menswear at the brand’s “TommyNow” in-season runway show in London this September.

The PVH-owned business is increasingly relying on social media to target millennials and reinvigorate a brand that’s closely linked to the ’90s.

The designer breaks down his plans for the company’s second iteration of ‘Tommy Now, to take place in Venice Beach on Wednesday, and hints that his take on fashion-show-as-media-platform is destined to go global.

Tommy Hilfiger chief brand officer Avery Baker on how the company shifted its entire operating model to a 'see now, buy now' system.

As fashion brands allocate more of their ad spend to social media, BoF examines which platforms are most efficient at delivering actual sales.

The Business of Fashion is pleased to reveal the latest wave of speakers at VOICES, BoF’s new annual gathering for big thinkers.