The brand will show its fall 2022 collection in Brooklyn, marking its first runway show since the pandemic began. It will also be livestreamed on Roblox.
Grammy winning duo Drew Taggart and Alex Pall's campaign will coincide with the inclusion of menswear at the brand’s “TommyNow” in-season runway show in London this September.
The PVH-owned business is increasingly relying on social media to target millennials and reinvigorate a brand that’s closely linked to the ’90s.
The designer breaks down his plans for the company’s second iteration of ‘Tommy Now, to take place in Venice Beach on Wednesday, and hints that his take on fashion-show-as-media-platform is destined to go global.
The designer breaks down his plans for the company’s second iteration of ‘Tommy Now, to take place in Venice Beach on Wednesday, and hints that his take on fashion-show-as-media-platform is destined to go global.
Tommy Hilfiger chief brand officer Avery Baker on how the company shifted its entire operating model to a 'see now, buy now' system.
As fashion brands allocate more of their ad spend to social media, BoF examines which platforms are most efficient at delivering actual sales.
The executive has played a key role in re-energising the PVH-owned fashion brand.
The social media platform will effectively ban most weight loss-related content from appearing on its app starting next month, according to a sweeping new set of community guidelines published on its website last week.
A taffeta ball gown with the span of a light aircraft is one of the more magnificent items to go on sale at Christie’s in June as part of an auction of the personal wardrobe of Dame Vivienne Westwood.
The fashion industry’s era of so-called quiet luxury is over and affluent consumers will want bold designs again, the chairman of Valentino has predicted.
Burlon, a former DJ, stylist and PR, founded the Milan-based label as a T-shirt line in 2012, inspired by ‘90s club culture.
The Colombian designer, whose bags have been worn by celebrities and featured on shows like Sex and the City, previously pled guilty to illegally importing millions of dollars of crocodile and snakeskin handbags into the US.
Millennial and Gen-Z respondents were among the most likely to pay a premium for environmental-friendly practices.
Fashion retailer Express Inc has filed for Chapter 11 bankruptcy in the United States and intends to close more than 100 stores, it said on Monday.
Nike Inc. will have eliminated about 740 jobs at its headquarters by late June as part of its multiyear cost-cutting plan.
