Ruba Abu-Nimah, Tiffany & Co.’s executive creative director for marketing and communications has left the brand. Abu-Nimah joined the American jeweller in March 2021, reporting to Alexandre Arnault, executive vice president of product and communications, following LVMH’s takeover that January.

Her departure was first reported by Women’s Wear Daily.

The American jeweller has made headlines in the last few years with its bold marketing campaigns — including its “Not Your Mother’s Tiffany” posters. This week, Tiffany unveiled an Air Force 1 shoe made in collaboration with Nike that received mixed reactions online.

Abu-Nimah formerly served as Elle US’s first woman creative director, after years working in the beauty space at Shiseido and Bobbi Brown.

Editor’s Note: This article was updated on 3 February 2023. A previous version of this article misstated Ruba Abu-Nimah‘s duties at Tiffany.

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