Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Seiya Nakamura 2.24
Global Sales Director
China General Manager
Global Sales Director
China Managering Director
Company Snapshot
Flat Aoyama 307, 5-15-9 Minami-aoyama Minatoku Tokyo 107-0062 Japan
3/F, Room 301,133 Central Sichuan Road,Huangpu District,Shanghai
Experts warn global brands to tread carefully as they experiment with new ‘guochao’ strategies amid growing nationalism and local competition in China.
Insiders at Shanghai Fashion Week speak to BoF about China’s future as a fashion industry hotspot as well as a center of consumption.
Announcing Narvvi and Seiya Nakamura 2.24
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
‘National Pride Marketing’ Is High-Risk, High-Reward
Experts warn global brands to tread carefully as they experiment with new ‘guochao’ strategies amid growing nationalism and local competition in China.
7 Shanghai Powerbrokers on the Future of China’s Fashion Ecosystem
As influencers, buyers and editors gather for the latest Shanghai Fashion Week, industry insiders share their thoughts on China’s creative ecosystem and what needs to happen for the city to become a global fashion capital.
Keeping Up With China’s Changing Wholesale Ecosystem
Buyers, showrooms and trade shows are adapting to booming domestic demand by adopting new ways of working. Here’s what global brands selling to China need to know.
What People in China Are Buying Right Now
As the mainland’s retail sales surge, brands need to tap into high-performing categories across fashion, accessories and beauty to keep up with local upstarts.