default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Debrief: Fashion Execs on Managing Gen-Z

BoF’s workplace and talent correspondent Sheena Butler-Young explains why managers in the fashion and beauty industries are struggling to balance their youngest employees’ expectations against the needs of their businesses.
Fashion Execs on Managing Gen-Z

Follow The Debrief wherever you listen to podcasts.

Background:

The youth-obsessed fashion and beauty industries can’t get enough of Gen-Z talent: they believe they need to recruit more entry-level employees in order to maintain relevance and attract new customers. But the cohort is entering the workforce with big expectations — not only around salary, but remote working, too — that many companies feel unprepared to meet.

“Gen-Z is entering the workforce amid a labour shortage… So that’s real leverage behind the demands they’re making,” explained Sheena Butler Young, BoF’s workplace and talent correspondent.

Key Insights:

  • Gen-Z is the latest in a long line of generations accused of impatience entering the workforce.
  • A key difference between Gen-Z and its Millennial predecessors is that the job market currently favours job-seekers rather than employers — so their demands are more likely to be met.
  • Fashion is finding demands surrounding remote work particularly hard to deal with given the collaborative nature of most jobs.
  • Brands shouldn’t get caught up in stereotypes about young talent, but find ways to actually understand job-seekers’ desires.
  • Often, the generation that hates being sold to and just wants transparency, honesty and open lines of communication about career progression.

Additional Resources:

Careers banner.
In This Article

© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Workplace & Talent
Analysis and advice on the future of work, careers and management.

BoF compiles the most exciting career opportunities now available on BoF Careers — including jobs from Kering, Rosetta Getty and 032c.


Several major fashion firms, including VF Corp., The Gap and The RealReal, are without a permanent chief and experts say the turmoil at the top is a prime opportunity to reshape the industry’s leadership profile. MyTheresa and J.Crew CEOs discuss leadership.


Fashion executives need a new vision for what the organisation of the future will look like, focusing on attracting and retaining top talent as well as elevating teams and senior positions to align with strategic objectives for growth.


view more

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
How to Build a Profitable DTC Brand
© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
How to Build a Profitable DTC Brand