default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

A New Urban Spirit at Jil Sander

Luke and Lucie Meiers have managed to translate the house's founding principle of purism into shapes that are as essential as they are metropolitan — and all the better for it.
By
  • Angelo Flaccavento
BoF PROFESSIONAL

PARIS, France — Luke and Lucie Meier chose a presentation format for their latest Jil Sander collection. In it, they mixed a slightly mysterious video shot by Anders Edstrom in the outskirts of Milan with a display of clothing on hangers and lookbook pictures plastered on walls. The art direction was exquisite, making the different elements collide, but this should really be the last time they opt for such a setup. The collection was so well conceived and so focused, it truly deserved a catwalk show.

The couple is doing well in the house that Jil build and their menswear is particularly relevant. The Meiers managed to translate the house' founding principle - purism, and a stress on materials - into shapes that are essential as much as they are metropolitan. There is a pervasive ease in what they do, a sense of confidence and protection which is truly their own. Once a dreamer, or maybe a corporate dreamer, the Jil Sander man has got a wholly new urban spirit. He's more adventurous, if still very pragmatic, and all the better for it.

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The State of Fashion: Technology
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
The State of Fashion: Technology