default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

At Max Mara, Form Follows Function

It was honest, most of all: no styling trick and no diversion, just faultless outerwear and classy separates real women might actually want to wear.
Max Mara Autumn/Winter 2017 | Source: InDigital.tv
By
  • Angelo Flaccavento

MILAN, Italy — The show notes at the Max Mara show today were a rather drifting, but very amusing, rhapsody about the virtues of Swedish pragmatism: straightforward materials, form follows function and all the rest. The first model to hit the catwalk, fittingly, was bombshell Natasha Poly completely clad in hyper-womanly red, with a voluminous statement coat.

Sounds puzzling? Not at all. The tale of northern beauties being cold is a fake. Just think of how emotional Ingrid Bergman was. The collection followed suit: it was complacently feminine just as much as it was pragmatic. It was honest, most of all: no styling trick and no diversion, just faultless outerwear and classy separates real women might actually want to wear.

In This Article

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
Voices2021
© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
Voices2021