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At the Row, a Surgical Precision

The label is an extravagance only a privileged few can enjoy, and yet there is something paradoxically economical about Ashley and Mary Kate Olsen’s approach.
A look from The Row's Fall/Winter 2019 collection | Source: Indigital
By
  • Lauren Sherman

NEW YORK, United States — The Row is an extravagance only a privileged few can enjoy. Designers Ashley and Mary Kate Olsen's blazer linings are often more expensive than what many designers would use to create the actual garment. And yet, there is something paradoxically economical about their approach. Consider their presentations, which always begin within 15 minutes of the established start time, and their runways, which are filled with ideas but never too many.

They are incredibly precise, which is why fall’s nod to surgical scrubs, whether intentional or not, was so appropriate. Models were outfitted in heavy, wellie-like boots and sheer white organza slippers, some embroidered, some not, reminiscent of polypropylene foot covers. Any flourishes — like the sparkly topcoat for evening, or the clusters of circular, matte spangles scattered over a skirt — felt intentional rather than whimsical.

Wide, high necks, sculpted into amoebas, covered the face like a mask. Worn with collarless blazers and coats, layered over wide-leg trousers and elongated shirting, they were the collection’s foundation, but also its most irresistible element. An extravagance, to be sure, but also evidence of The Row’s staying power, and the talent of its designers to create pieces worthy of such status.

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