The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
MILAN, Italy — The Ermanno Scervino take on femininity is sensual and eminently ladylike. So much so that despite the label's utter sophistication, as well as the couture-like quality of its production, it is sometimes impossible to tell one season from the next.
Today's show was Scervino's best in a while. The goings, finally, got lighter, while the label's ladylike styles took a fresh, girly slant. It worked. With its wise mix of tailored pantsuits, pleated lace dresses and nymph-like numbers in delicate pastels and pure white, the collection offered a strong proposal targeted at a range of age groups.
Scervino is finally stepping away from his racy view of womanliness and it will be interesting to witness future iterations of the brand. After all, even madames, today, prefer to look like mademoiselles.