PARIS — Pharrell Williams chose to stage his second Parisian outing (and third show) for Louis Vuitton in a white cube at the side of the Fondation Louis Vuitton, a giant “Paris LV Virginia” insignia emblazoned on the outside, the inside covered with a screensaver-like projection of the American desert.Was Louis Vuitton going West? Indeed, it was, complete with cowboy hats and boots, turquoise buttons and a sense of rough elegance, with the addition of some Carhartt-like workwear, boots developed in collaboration with Timberland and lots of denim.“One of the reasons I am here is to bring Louis Vuitton to places: not to appropriate, but to appreciate,” said Pharrell backstage. As a creative director, he clearly loves a theme, seemingly unafraid of being too literal.Visually, the show was a feast, with multicultural casting that gave the goings a wonderful sense of varied humanity. But the references were too obvious and Pharrell didn’t really take them anywhere, resulting in an outcome that was ultimately a little flat, despite all the bling bling and in your face richness.This is really something that could be fine-tuned in the future. What appeared to be perfectly formed, however, was the vision of the LV man, with plenty of specimens in the front row: a lavish big spender not afraid to wear his wealth on his sleeve, jacket and trousers, with unrepentant pride. Quiet luxury this isn’t.ExpandAutoplayImage 1 of 80Louis Vuitton Autumn/Winter 2024 look 1. (Spotlight/Launchmetrics.com)Disclosure: LVMH is part of a group of investors who, together, hold a minority interest in The Business of Fashion. All investors have signed shareholders’ documentation guaranteeing BoF’s complete editorial independence.