Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Precise Informality at Zegna

The impeccably tailored and gorgeously tactile collection could have used a dash of chaos.
By
  • Angelo Flaccavento
BoF PROFESSIONAL

MILAN, Italy — Couture tailoring and a snowstorm do not usually match, but that's exactly what Alessandro Sartori devised tonight for the Ermenegildo Zegna Couture show that officially opened Milan Fashion Week — or weekend, that is. Guests were greeted in the modernist-brutalist premises of Università Luigi Bocconi, which were invaded by snow just like the eerie images of Thomas Flechtner, which served as an inspiration. (The artist was also involved in the design of the show experience.)

This all served as a backdrop — at times, a slightly annoying one — for another tour around the idea of elegant informality, which has been Sartori's byword since his installment as artistic director last year. The recipe sounds simple in theory, but requires quite a lot of sartorial work to function. Basically, Sartori merges tailoring and sport, keeping in place both couture craftsmanship and performing practicality. This season, for instance, the snow theme translated into massive jumpers intended as outerwear, pants with adjustable hems and some seriously sturdy boots. The coats had both a slender line and a militaristic swag. The injections of color were noteworthy too, as every hue was obtained with natural dyes, according to the sustainable principles of the Oasi Zegna. This all made for a visually impactful, impeccably tailored and gorgeously tactile collection that felt very sharp and very pictorial. The precision of the whole effort, however, was also its point of weakness. A little dash of chaos would have added life. Like snow invading a pristine building, you know.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

What I Learned From Fashion Month

From where aspirational customers are spending to Kering’s challenges and Richemont’s fashion revival, BoF’s editor-in-chief shares key takeaways from conversations with industry insiders in London, Milan and Paris.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024