default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Rosie Assoulin, Domestic Goddess

The designer's flourishes may make her dresses worthy of a night out on the town, but her references often hit closer to home.
Rosie Assoulin Spring/Summer 2018 | Source: Courtesy
By
  • Lauren Sherman

NEW YORK, United States — Rosie Assoulin is perhaps best known for making flamboyant, stylish party clothes, but she is often led back to the essence of what it means to be at home — and with family. As a mother of three, her references this season were rooted in the things many of us remember from childhood: collecting seashells, whipping out those thick white "Vanity Fair" paper napkins, embossed with little flourishes, for picnics. She decorated the collar of a to-the-floor pink silk shirt dress with real shells and embroidered a white cotton sundress with a shell motif.

Many of her colourful cornucopia of gowns, voluminous with gathered sleeves and pin-tucks, belonged in a stately sitting room — if people still had those. White cut-outs reminiscent of those Vanity Fair napkin scrolls where applied up the sides of turmeric-coloured design, while a rainbow-cameo print adorned an orange-sherbet coloured pleated a-line number. Then there was a more closely cut column made of lace inspired by doilies. "Not your mother's doily dress," Assoulin asserted. Perhaps not, but in this case, the air of domesticity was a good thing.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

Adrian Appiolaza arrives at Moschino, Francesco Risso whites out reality at Marni and Donatella Versace still loves Prince, writes Tim Blank


New designers Chemena Kamali and Seán McGirr will make their runway debuts for the storied but stagnant luxury fashion houses in Paris this week. That, and what else to look for in the coming days.



view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024