Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Morphing of Garments at Acne Studios

The brand's first proper men's catwalk show was a smashing line up of straightforward pieces, but expressed with a simpler concept it would have worked even better.
Acne Studios Spring/Summer 2019 | Source: Courtesy
By
  • Angelo Flaccavento

PARIS, France — Let's put it bluntly: overcomplicating is pointless. Simplicity always gets straight to the point.

The Acne Studios show today, the first proper men's catwalk show for the Swedish brand, was a smashing line up of crazy-hued pragmatic and straightforward pieces with a vague seawolf or world traveler thing to them. The sturdy outerwear and the suiting in fluorescent brights were a standout, as was the spongy and very synthetic looking knitwear lined with very crafty looking fringes. It made for some compelling clashes that managed to retain decisive wearability.

The concept upon which such clarity was based — playing with proportions and unexpected colours and fabrics — was instead rather complicated, or probably just intricately expressed. Jonny Johansson wanted in fact to challenge the definition of garments: talking of a pair of jeans while actually describing a t-shirt, for instance. What actually happened was a migration of details, or a morphing of two different garments into one. It worked. And expressed with a simpler concept, it would have worked even better.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

What I Learned From Fashion Month

From where aspirational customers are spending to Kering’s challenges and Richemont’s fashion revival, BoF’s editor-in-chief shares key takeaways from conversations with industry insiders in London, Milan and Paris.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024