Global players, as well as brands and retailers from neighbouring Southeast Asian countries, are coming up against growing consumer loyalty for local players as well as hyper-localised business environments and cultural needs.

Halal cosmetics are gaining traction beyond the core demographic of observant Muslim consumers thanks to the vegan and ethical beauty movements. But running a halal brand has its challenges.

Michael Evans, like 16 others charged, now faces custodial sentences and criminal fines in a case with global ramifications.

"Thanks largely to its complicated refining and manufacturing processes, the personal-care industry has managed to avoid fallout for any use of