Lately, the game of attracting very important clients, or VICs, has kicked into high gear, as brands are acutely aware that wealthy shoppers are hungry for both luxury products and elaborate experiences post-Covid.
NFTs right now look both like an opportunity fashion brands are just starting to tap and a short-lived fad already entering terminal decline. Which is it?
Far from replacing the personal, face-to-face service at the heart of the luxury shopping experience, new technologies and digital channels are giving brands engaging and creative ways to enhance their customer relationships.
With the risk of global downturn rising by the day, the fate of luxury brands depends heavily on their positioning, writes Pierre Mallevays.
The Italian megabrand is set to accept payment in Bitcoin, Ethereum, Dogecoin and other digital currencies at select US stores.
First-quarter sales missed estimates at Gucci. The Italian mega-brand’s uneven pandemic rebound has some investors worried after years of dizzying growth.
Brands like Adidas, Gucci and The Hundreds are finding the tokens are a great way to reward their superfans. But maintaining that loyalty can be hard work.
The business of celebrity dressing is changing as the stakes change: no longer is it about playing it safe to avoid worst-dressed lists. But what’s the upside for fashion brands?
Fashion brands that looked to China to drive growth for much of the last decade are leaning into the opportunity in the United States.
The Milan fashion week that ended in silence today put Italy at the centre of the fashion conversation, reports Angelo Flaccavento.
Don’t mention the word “fluidity,” but Alessandro Michele’s latest women’s show is … a men’s show.
Wealthy tourists are key to the recovery of the Australian luxury market but analysts predict that the sector won’t return to pre-pandemic levels until next year.