Lululemon
Nike, Lululemon and Activewear’s Innovation Problem
The category’s biggest brands by market capitalisation report results this week, and will need to show they have a plan to fend off fast-growing competition.
Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers
Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.
At Lululemon, Being Black Is ‘Off-Brand’
Like many companies in fashion and other industries, the $50 billion yoga apparel brand created a new department in 2020 it said would help improve its diversity and inclusion and create a more equitable playing field for minorities. In interviews with BoF, 14 current and former Black employees said things have only worsened since then.
At Lululemon, Being Black Is ‘Off-Brand’
Like many companies in fashion and other industries, the $50 billion yoga apparel brand created a new department in 2020 it said would help improve its diversity and inclusion and create a more equitable playing field for minorities. In interviews with BoF, 14 current and former Black employees said things have only worsened since then.
Is There Room for Another Activewear Giant?
A giant investment from Softbank in 2021 turbocharged expansion plans at Vuori, which is now eyeing global expansion and a takeover of its customers’ closets. But Lululemon, Nike and a host of direct-to-consumer competitors stand in its way.
How Global Warming Is Changing Fashion and Beauty
Record temperatures around the globe will transform the way we dress and groom ourselves.