The stakes for the multi-year collaboration are high as the retailer looks to make a name for itself in the crowded US fast-fashion market.
Primark
Dublin, Republic of Ireland
Reading, Berkshire, United Kingdom
Reading, Berkshire, United Kingdom
Reading, Berkshire, United Kingdom
Bangalore, India
Dublin, Republic of Ireland
Reading, Berkshire, United Kingdom
Case Study | The Art and Science of Retail Store Success
The best stores don’t just serve as billboards or customer touchpoints —they’re a stable and lucrative revenue stream. As younger consumers have embraced in-store shopping despite their digital native instincts, the value of stores is undeniable. Running an effective store requires choosing the right location, understanding its sales potential and making sure it serves its local clientele.
Case Study | The Art and Science of Retail Store Success
The best stores don’t just serve as billboards or customer touchpoints —they’re a stable and lucrative revenue stream. As younger consumers have embraced in-store shopping despite their digital native instincts, the value of stores is undeniable. Running an effective store requires choosing the right location, understanding its sales potential and making sure it serves its local clientele.
Announcing Primark and House of Sunny
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Why Primark Went All-In on Rita Ora
The elaborate collection features more than 300 items — whether it delivers will hinge on Ora’s star power and how much consumers’ buy into the authenticity.