Victoria Beckham
Latest News & Analysis
Beauty
Inside Victoria Beckham’s Big Bet on Beauty
The line, which makes up more than half of the designer’s total business, is revving up its ambitions, with new retail partners and a new category launch: fragrance.
Beauty
Kering’s Beauty Strategy Comes Into Focus
This week, Kering’s beauty strategy came into focus when the world’s second largest luxury fashion group announced that it is acquiring the niche fragrance brand Creed at a price close to $3 billion.
Marketing
Why Surrealist Marketing Is Suddenly Everywhere
Brands including Jacquemus, Tod’s, Isabel Marant, and Victoria Beckham are experimenting with eccentric and absurd CGI marketing campaigns.
Workplace & Talent
Announcing Alexander McQueen and Victoria Beckham
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Luxury
Victoria Beckham Sales Rise, But Profitability Remains Elusive
The brand’s sales have grown by double-digits for the past four seasons, CEO Marie Leblanc said.