The primacy of brand is giving way to the primacy of product as the internet rewires media and business, argues Scott Galloway in an exclusive excerpt from his latest book, ‘Post Corona: From Crisis to Opportunity.’
For decades, corporate neutrality was the norm, but with a presidential election looming in the US, 2020 is set to be different. If they take the right approach, businesses can turn the next 11 months into an authentic branding opportunity, argues Hildy Kuryk.
For fashion brands with a global customer base, it's getting harder to stay neutral in the face of flashpoints like the Hong Kong protests and the US presidential election. Here's what to do.
This week, everyone will be talking about fashion's role in fighting climate change, Colin Kaepernick's first sneaker for Nike and the UK general election. Get your BoF Professional Cheat Sheet.