The Sandro-owner said it would ramp up spending on advertising and increase investment in online sales.
The Sandro and Maje owner's shares were down 7.1 percent, among the worst performers on the Paris stock market.
The group remains optimistic about a growth in sales following a rise in third-quarter revenue by 10.8 percent to €274.5 million from last year.
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With its first acquisition in a decade, SMCP intends to strengthen its footprint in the men’s market, which it is already developing through Sandro men.
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Chinese backers have snapped up distressed European fashion labels hoping to tap the country’s millions of heritage-hungry millennials. But things haven’t always gone to plan.
The French fashion group, which owns Sandro and Maje, forecast more moderate sales growth in 2019 as street protests rock France and Britain's messy EU exit spreads uncertainty.
The Sandro-owner, which surpassed €1 billion in revenue, will keep up investments in the region despite the simmering Sino-US trade war.
Corporate scandals don’t often damage strong consumer brands but public awareness of the scandal surrounding the Topshop owner appears to be higher than usual.
The owner of Sandro, Maje and Claudie Pierlot posted a 14 percent rise in third-quarter sales, with the US overtaking Asia as its biggest driver of growth.
The French fashion group, which owns contemporary brands Sandro, Maje and Claudie Pierlot, reported higher second quarter turnover, lifting its shares.