As the Greek edition prepares for a spring 2019 launch, editor-in-chief Thaleia Karafyllidou speaks to BoF exclusively about her vision and surprising developments in the Greek luxury market.

This season, a CGI gaming goddess takes on the three original Supers and the East African savanna vies with the Berlin skyline for best backdrop. BoF brings you the Top 10 campaigns of the season.

John Pfeiffer takes BoF inside the business of casting models for some of the industry’s biggest brands and reveals how a legendary 90s party and helping Anna Wintour into a bias-cut dress led him to the top of the field.

As this season’s fashion campaigns go head-to-head on social media, a battleground now more important than the pages of print magazines, BoF picks the top 10 campaigns of Spring/Summer 2015.

From amongst the multitude of Autumn/Winter advertising campaigns currently hitting fashion glossies, Internet forums and social media platforms around the world, from Facebook to Tumblr to Pinterest, The Business of Fashion picks the Top 10 Campaigns of the Season. Which fashion campaigns struck a chord with you this season?

With hundreds of glossy spring/summer advertising campaigns set to populate major fashion magazines, Internet forums and social media platforms from Facebook to Tumblr to Pinterest, The Business of Fashion picks the Top 10 Campaigns of the Season. Which campaigns did you like most?

In the 18 months since its inception, Maiyet has done what other brands have tried and failed to do: fuse a luxury sensibility with ethical credentials. The real test will be whether the company can scale its unique business model in the years to come.

There’s little doubt that H&M’s glossy marketing initiatives generate significant consumer buzz. But what impact do they have on the bottom line?