What was once a simple stretchy legging has become an engineering marvel. Not too surprising, though, when about $48 billion is being spent on this activewear in the US every year.
Lululemon’s Dr Tom Waller explains why the way clothing feels matters as much as the way it looks.
Lululemon’s Dr Tom Waller explains why the way clothing feels matters as much as the way it looks on stage at #BoFVOICES. Watch now.
These are the latest globally renowned speakers confirmed to join fashion industry leaders from around the world at the second annual edition of VOICES, from November 29 to December 1 in Oxfordshire, UK.
How will the activewear brand that helped create the market rise above a consumer backlash sparked by a defective product, an avalanche of new competitors and an estranged, yet influential founder? BoF speaks to chief executive Laurent Potdevin.