default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

The BoF Podcast Episode 46: The Science of Feel

Lululemon’s Dr Tom Waller explains why the way clothing feels matters as much as the way it looks.

According to Dr Tom Waller, who runs Lululemon’s research and development arm, Whitespace, touch is one of the least understood of the five senses. And yet, touch can be transformative.

"Not just the brain, but the entire nervous system and behavioural psychology, is directly related to this thing called the science of feel," said Waller on the stage of VOICES, BoF's annual gathering for big thinkers hosted in partnership with QIC Global Real Estate. "There are tiny nerve endings — 3,000 pressure sensors — that work as motor controls. When you know about those, then you can start to think about hacking them. If you can hack touch, then you can start to achieve some really, really interesting things."

To learn more about VOICES, BoF's annual gathering for big thinkers, in partnership with QIC Global Real Estate, visit our VOICES website and click here to request an invitation to attend.

To subscribe to the BoF Podcast please follow this link.

Subscribe to BoF Professional for unlimited access to BoF articles, plus exclusive benefits for members.

To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail podcast@businessoffashion.com.

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
Inside the $7 Billion Dior Phenomenon
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
Inside the $7 Billion Dior Phenomenon